KAMIC launches new brand platform

Published 8 Sep 2022

After an extensive brand work where they "in-house" addressed questions about the company's mission, the future vision, discussed core values and updated the business concept, Kamic is now releasing the result of this work in a completely new brand platform.

– Yes, this is the real test, says Marketing Manager Kaj Wikström. We are now releasing a package containing a completely redesigned profile, a new graphical language and a new website. We hope that all of this overall will better reflect our operations in 2022 and take us forward. With the change, we scrap our previous divisions and join all product areas under a common "Kamic umbrella". We believe the change should also make it easier to do business with us and make it easier for everyone to better take advantage of our offer.

The work and discussions that started already back in 2019 have now, after several workshops, brand meetings and strategy talks, been added to the new platform. This is a solid and well-executed work that, together with a brand consultant, designer, web agency as well as our own staff, has grown organically at its own pace.

– We have constantly come back to our role as a company and our responsibility. That all products, services and solutions must be based on benefit to the customer and business skills. This means that as an employee with us, you must be able to understand the customer's situation and needs and connect this with our own ability to create solutions that meet the customer's expectations, says Pelle Hultquist, Kamic's Operational manager.

Together with launching the brand platform, Kamic is also promoting a new concept called "Evacuation techniques". This is a holistic concept where five product areas, which together with knowledge and competence, interact with each other in order to offer the best products and solutions.

– Kamic has a long tradition in Sweden in the field of emergency lighting. Now we are developing this by actively bringing in additional product areas, solutions and services. Through the concept, we can now increase the possibilities of offering comprehensive evacuation technology to many, which feels incredibly stimulating, concludes Pelle Hultquist.

If you want to know more about Kamic's new brand platform, contact Marketing Manager Kaj Wikström by phone, +46 54-57 01 20 or email, kaj.wikstrom@kamic.se